Privacy Policy

Peer Insight, LLC (“Peer Insight,” “we,” “us,” or “our”), doing business as Creative Refresh, is committed to maintaining your trust by respecting and protecting your privacy. This Privacy Policy describes why and how we collect, use, share, and protect Personal Information when you use Creative Refresh, a mobile-first creative self-care experience designed for family caregivers (the “Service”).

“Personal Information” means information that identifies or relates to an identifiable person, and excludes anonymized or de-identified information.

By providing us with your Personal Information or by using the Service, you consent to our handling of Personal Information as described in this Privacy Policy. We urge you to read it carefully and contact us with any questions.

Questions or concerns? Contact us at hello@creativerefresh.org

• We collect your name, phone number, email address, caregiving context, and activity preferences to deliver and personalize the Service
• We use AI to generate personalized SMS messages and to recommend activities suited to your interests. Our team reviews AI-generated messages before sending to help ensure quality.
• We do not sell your Personal Information
• We share data only with service providers necessary to operate the Service
• Aggregated, de-identified pilot findings may be shared with AARP, our research sponsor, for program development purposes
• You can opt out of SMS messages at any time by replying STOP
• You have rights to access, correct, and delete your Personal Information

Information You Provide Directly

The Personal Information we collect depends on how you interact with the Service. It may include:

• Name (first name provided at signup)
• Phone number (used to deliver the Service via SMS)
• Email address (used as a secondary communication channel, including for account support and in the event of an accidental opt-out from SMS)
• Caregiving context (information you share about who you care for and your situation)
• Activity preferences and interests (collected through onboarding questions and through your ongoing engagement with the Service, including activities you save, complete, and respond to)
• Mood and wellness indicators (collected through your interactions with the Service)
• Message content (the text messages you send to and receive from the Service)
• Contact preferences (such as preferred time to receive messages)

All Personal Information you provide must be true, complete, and accurate. Please notify us of any changes.

Information Collected Automatically

We automatically collect certain information when you visit or use the Service. This information does not reveal your specific identity but may include:

• Log and usage data — IP address, browser type, device information, pages viewed, and how you interact with the Service
• Device data — device type, operating system, and configuration
• Location data — approximate location based on IP address

This information is primarily used to maintain the security and operation of the Service and for internal analytics.

Information Collected Through Cookies and Tracking Technologies

Like many digital services, we use cookies and similar tracking technologies to maintain your session, understand how the Service is used, and improve your experience. For more information see Section 5 below.

We are committed to using your data to facilitate your use of the Service. We use your Personal Information to:

• Deliver the Service — including sending personalized SMS nudges, activity recommendations, and responses to your messages
• Authenticate your account — via magic link sent to your phone number
• Personalize your experience — by tailoring activity recommendations and message content to your caregiving context, preferences, and wellness indicators
• Generate AI-assisted content — we use your profile and message history to generate warm, personalized SMS responses using artificial intelligence
• Support account recovery — your email address may be used to assist you if you accidentally opt out of SMS or need account support
• Request feedback — to understand how the Service is working for you and improve it
• Conduct research — this Service is part of a pilot research initiative. Aggregated and de-identified findings may be shared with our research sponsor, AARP, to inform future program development
• Ensure security — to protect the Service and prevent fraud
• Comply with legal obligations — where required by applicable law
• Protect vital interests — where necessary to prevent harm

We do not sell your Personal Information. We share it only as necessary to operate and improve the Service.

Service Providers

We may share your Personal Information with third-party vendors, service providers, and contractors who perform services on our behalf. We have contracts in place with our service providers designed to safeguard your Personal Information. They cannot use your Personal Information for any purpose other than providing services to us.

• Twilio: SMS delivery and magic link authentication — Phone number, message content
• Supabase: Data storage and user authentication — All user data
• Anthropic (Claude API): AI message generation and text analysis — Message content, user profile
• Make: Workflow automation between tools — User data as needed to operate flows
• Google Analytics: Website traffic analytics — Usage and device data
• Posthog: In-app product analytics — Usage and behavior data
• Unbounce: Landing page hosting — Website visitor data
• Bubble: App hosting and delivery — User data as needed to operate the app
• Slack: Internal human review of AI-generated messages — Message content prior to sending

Research Sponsor

This Service is part of a pilot research initiative sponsored by AARP. Aggregated and de-identified pilot findings may be shared with AARP for research and program development purposes. Individual Personal Information is not shared with AARP without your explicit consent.

This Service is operated by Peer Insight, LLC and is not an AARP product or service.

By providing your phone number and consenting at signup, you agree to receive text messages from Creative Refresh including:

• Account verification links (magic links)
• Personalized wellness nudges and activity recommendations
• Responses to messages you send to the Service
• Occasional program updates

Message frequency varies based on your preferences and interactions with the Service.

To opt out at any time, reply STOP to any text message from the Service. After opting out you will receive one final confirmation message and will no longer receive texts.

For help, reply HELP to any text message or contact us at hello@creativerefresh.org

Message and data rates may apply depending on your mobile carrier plan.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We use cookies and similar tracking technologies to maintain the security of the Service, save your preferences, and assist with basic site functions.

We also use third-party analytics tools (Google Analytics and Posthog) that may collect information about how you interact with the Service to help us understand usage and improve the experience.

We do not use cookies for targeted advertising or retargeting. We do not use ad networks, social media pixels, or marketing cookies.

Google Analytics: We share information with Google Analytics to track and analyze use of the Service. To opt out of Google Analytics tracking visit tools.google.com/dlpage/gaoptout.

Global Privacy Control: Our website recognizes Global Privacy Control (GPC) signals from your browser indicating your preference to opt out of data sharing.

Creative Refresh uses artificial intelligence to provide personalized SMS messages, activity recommendations, and to help match activities to your interests and caregiving context.

Our AI products are designed for:

• AI automation — automating the delivery of personalized nudges based on your profile
• AI bots — conversational SMS response to your free-text replies
• Natural language processing — reading and interpreting the messages you send to the Service
• Text analysis — assessing your message content to generate appropriate personalized responses
• Activity recommendation — using your profile, preferences, and engagement patterns to suggest activities from our library that are most likely to feel relevant and doable for you

We provide AI features through Anthropic (Claude API). Your message content and profile information are shared with Anthropic solely for the purpose of generating responses and recommendations.

Quality review: Our team reviews AI-generated messages as part of our quality process to help ensure they feel warm, appropriate, and supportive before they are delivered to you.

Opting out of AI personalization: If you wish to opt out of AI-based personalization of your experience, please contact us at hello@creativerefresh.org

We use commercially reasonable administrative, technical, and physical security measures designed to protect your Personal Information. These measures include:

• Encrypted data storage and transmission via Supabase
• Secure authentication via magic link — no passwords stored
• Access controls limiting which team members can view user data
• Human review of all AI-generated messages before delivery
• Third-party risk management to ensure data shared with service providers is adequately protected

We will retain your Personal Information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy, or as required by applicable law.

When we no longer have a legitimate business need to process your Personal Information, we will delete or anonymize it.

You may request deletion of your data at any time by contacting us or by replying STOP to opt out of the Service.

The Service is not intended for use by persons under the age of 16. We do not knowingly collect, solicit, or market to children under 16. If we learn that we have collected Personal Information from a person under 16 without parental consent we will deactivate the account and delete that information promptly.

We are committed to maintaining your trust by honoring your rights regarding your Personal Information. We will make reasonable attempts to comply with all requests and will respond within 30 days.

You have the right not to be discriminated against for exercising any of these rights.

You have the following rights: Right to Know or Access, Right to Correct, Right to Delete, Right to Opt Out of SMS (reply STOP), Right to Opt Out of Sharing, Right to Limit Processing, Right to Opt Out of AI Personalization, and the Right to Withdraw Consent.

To exercise any of these rights contact us at hello@creativerefresh.org

US State-Specific Rights

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia you may have additional rights under applicable state privacy law including the right to know, access, correct, request deletion, obtain a copy, and opt out of processing for targeted advertising or sale.

California “Shine The Light” Law: California Civil Code Section 1798.83 permits California residents to request information about Personal Information disclosed to third parties for direct marketing purposes once per year free of charge.

Peer Insight and its service providers are based in the United States. By using the Service you consent to your Personal Information being transferred, processed, and stored within the United States and in other jurisdictions where our service providers operate.

We are committed to maintaining your trust and will update this Privacy Policy as necessary to stay compliant with relevant laws and to reflect changes to our practices. When we do so we will revise the “Last Updated” date at the top of this policy.

Contact us at hello@creativerefresh.org or write to us at the address above to submit a data request.